涉入度，媒體使用與閱聽人理解網路科技新知報導之關聯性分析—以財務金融、新媒體藝術領域為例
A Correlation Study of New Technology Reports on Internet, viewing Involvement, Media Uses and Realization of Audience：Taking Financial finance and Fine Art fields for example.
作品摘要
科學對於民眾日常生活日益重要，而欲普及國民的科學素養，除了透過教育，更須仰賴媒體提供科學訊息。近年來，科技快速發展，閱聽人不再接收單一形式的訊息，舉科普領域為例，過去閱聽人只能透過傳統媒體來接收科普新知，而網路出現之後，許多科普網站推陳出新，其較複雜的資訊會使用短片、動畫來呈現，科學實驗會用拍電視節目的方式呈現，然而不同種類的科學文章則會標註且分類。
傳播模式漸漸在轉變，過去媒體是單項式傳播，閱聽人只能是接收方，現在則是雙向式互動，閱聽人可以跟媒體互相交流、溝通。因此，在許多科普網站上，也會架設討論區，讓閱聽人進行互動。本研究在探討不同背景的大學生，對於理解網路科技新知報導上，會有哪些差異？
Nearly every aspect of our lives today is connected by science and technology— from finance to entertainment to art, from the books we read, the food we eat.
In the past year, we acquire knowledge from traditional media, such as television, magazines and newspapers. Traditional forms of journalism are in decline, gradually being overshadowed by online media platforms.
Here are two outstanding scientific websites I want to introduce. In first place, is the Sci-Tech Vista, set up by Ministry of Science and Technology. The propose of website is to convey latest scientific news for audience. In second place, is the Pan-Sci, viewed by over 2.5 million people, providing a wide variety of types in communicating scientific information. The aim of the article is to discuss when college students from different departments will they have different comprehensions according to new technology reports on Internet.
科系不同真的會影響他們對於網路科技新知報導的理解能力與涉入程度嗎？
作者
蘇怡文
Su, I-Wen
作者簡介
世新大學廣播電視電影學系廣播四甲，蘇怡文。大三在上研究方法的課程時，就對研究問題後得出知識這件事情產生興趣，從廣大資料庫當中，汲取自己需要的資料，並把文獻有邏輯的排列組合，最終產出知識的結晶，此過程雖然非常漫長，但在這趟學習之旅當中，得到了許多寶貴的技能，像是如何蒐集資料、如何邏輯性的思考問題、如何解決問題等等，引用詩人曾琮琇在《催眠十四行》詩句：我喜歡條分縷析勝過無病的呻吟。社會上有太多問題需要我們去解決，我覺得寫論文是一個解決問題的好方法。
指導老師
蔡美瑛
創作緣由
本研究以世新大學的大學生為目標對象，調查不同背景的大學生對於網路科技新知報導的涉入度、媒體使用與閱聽人理解的差異？希望此研究能使閱聽大眾更具體瞭解新媒體領域，並能透過此研究得知，哪一個科系的學生是對於網路科技新知報導更有興趣以及更為熟知。
From the perspective of individual researchers, Marshall McLuhan is viewed as one of the cornerstones of the study of media theory. However, we can not define new media with proper sentences. There are two reasons we can not define it. Firstly, the field of new media changes all the time. Secondly, new media thrives on recently. There are not too much literatures can read. The above mentioned that are the difficulties to do the research about new media.
We hope audience can have deeper understanding about new media through my articles. Audience can know that students from management or from communication which one knows new technology reports on Internet better.
作品特色
本研究以傳播學院及管理學院的學生為研究目標對象，調查他們對於網路科技新知報導的涉入程度、理解能力和使用媒體的習慣，問卷當中有兩篇文章是給受試者閱讀之後，才進行施測，現場即測試他們對於網路科技報導的掌握度。
