直播社交平台17 APP主播的自我展現、表演和觀眾互動

作品摘要

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近年來，因智慧型行動裝置硬體和行動通信網路技術的成熟使得現今社會的人際互動和以前大有不同。從人與人間的口語傳播到高互動性與即時性的網路直播平台，不難發現傳播科技對人們生活的影響和改變。2016年被公認為「網絡直播元年」，讓直播和網紅經濟的議題逐漸被人們注目。

本研究選擇以台灣的直播社交平台17APP上用戶排行榜前三名的主播為例，並採取觀察法為研究方法和以觀展/表演典範、戲劇理論和注意力經濟為理論架構，去試圖理解直播過程中主播的自我展現、表演特色和觀眾互動為何？

In recent years, due to the advancement in technology maturity of smart devices as well as mobile communication and network technology, the way interpersonal interaction between people and socializing are conducted among modern society is constantly being reshaped over the years. The evolution of communication started from the very initial information exchange in face-to-face and one-to-one communications, to the modern way of one-to-more communication using high interactive network broadcast platforms as a medium of information widespread. Based on the transformation mentioned above, it is not difficult for us to notice the impact and changes that communication technology can bring into the daily average lives of many. 2016 was recognized as "the pioneering year of online live show broadcasting", resulting in the topics in regards of live shows and influences of web celebrities in economy, gradually began to attract public attention.

This study will research based on mainly the top three broadcasters on Taiwan's Live-Streaming Social Media and Social Networking Applications - 17APP. Taking 17APP’s 3 top ranked users as our research subjects, communication models will be involved to make further analysis, the main models are inclusive of the observation method as the research method with the Spectacle/ Performance Paradigm, the drama theory and the attention economy as the theoretical framework. The objective is to understand the approaches taken by broadcasters in terms of self-presentation, performance and interaction with the target audiences their live shows.